Coen Bertens Consultancy is independent and possesses years of experience and expertise in finance, operational and project management.
Make an appointment today to discover how we can help you achieve your goals and take your company to the next level.
SATISFIED CLIENTS
Coen Bertens Consultancy can make a positive and constructive contribution to the success of your business in the field of leisure on the following topics:
Optimize your leisure offerings and strengthen your competitive position with our expertise.
Create a positive work environment and improve performance with our expertise in behaviour and culture change.
Develop guest-centric strategies and train employees for excellent service and customer loyalty.
Refine your mission and vision and effectively communicate to stakeholders for clear direction and engagement.
Coen Bertens Consultancy can make a positive and constructive contribution to the success of your business in the field of leisure in the following areas:
Creating and conducting interactive workshops to inspire leaders and empower them.
Developing and guiding strategy sessions.
Providing a step-by-step plan to achieve consistently high levels of guest satisfaction.
Increasing capacity of attractions, Food & Beverage, and Retail.
In the areas of Attractions, Accommodation, Food & Beverage, Retail, Human Resources, and LEAN Resources.
Guiding projects in the leisure industry.
Coen Bertens Consultancy can make a substantial contribution to structuring and changing behaviour and culture in the workplace and management based on years of experience.
Creating and conducting interactive workshops to inspire leaders and empower them.
A simple and effective tool to enable employees to define their contribution to organizational goals and personal objectives.
Based on extensive experience, Coen Bertens Consultancy can help improve guest-centricity in your organization with concrete recommendations.
Implementing the customer journey in the organization.
Providing a step-by-step plan to achieve consistently high levels of guest satisfaction.
Coen Bertens Consultancy can support and guide your organization in focusing on the future with a clear vision.
Guiding the process of defining, implementing, and embedding the organization’s mission and vision.
My name is Coen Bertens, and I worked at the Efteling for 23 years. Now it’s time to share the knowledge and experience I gained. In the first 10 years, I held various positions, including controller park. In the following years, I worked in management positions, with the last 7 years in executive roles. In my final position as park director, I was responsible for technology, operations, and commercial aspects within the park. In this role, I led a team of 2,300 enthusiastic colleagues.
With my understanding of people, guests, and figures, together with my team, we ensured that guests appreciated our colleagues with a rating of 9! In 2019, this outstanding achievement was rewarded with the award for ‘Most Customer-Friendly Company’ in the Netherlands.
“If you do what you always did, you will get what you always got.”
Since 2014, the number of guests has increased from 4.4 million to 5.2 million in 2019.
Average attraction waiting times have decreased by 7% (2014-2019) through capacity increases.
In 2019 and 2023, Efteling was voted the “Most Customer-Friendly Company” by consumers in the Netherlands.
Coen captivates participants in our lectures, workshops, and training sessions with his inspiring story. He combines fascinating anecdotes from his time at the Efteling with valuable lessons in leadership, personnel development, and hospitality.
For my first book, Customer Enthusiasm comes from within, I was interviewed by Feike Cats.
During our conversations, we felt a strong connection. We discussed various topics, including motivation, guidance, upbringing, enthusiasm, and customer orientation.
We noticed many similarities between parenting and inspiring and motivating in the workplace. We found limited literature on this subject.
This book is based on our professional lives. What we believe is innovative is the fact that we have integrated the principles of parenting into the workplace. This laid the foundation for the book.
For Coen, it’s his first time, while for Feike, it’s his sixth time writing a book, but it is his first time collaborating with someone.
Although this book primarily focuses on parenting, it is relevant for anyone in a coaching role, including self-coaching. We aim to provide you with (new) insights and inspire you.
